Big Audience Data

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We are not tailors, even as our job is to measure.

You are at the right place if you need tools to measure big data audiences. Ideal web should be open, sustainable, fast, privacy driven, cutting edge, contemporary and timeless. As an excellent blazer with comfy pockets and great materials. Always spot on.

#audience measurement, #big data, #campaign tracking, #data analysis, #analytics, #media planing

Our story

  1. 2012

    The idea, the name and the BigQuery

    The idea for a Big Data audience measurement solution was born in early 2012. In previous projects we found a way to uniquely identify devices, and several ideas came out of this, one of which was to start measuring them. Back then we started turning to Big Data solutions, but BigQuery (by Google), provided us with analytical abilities to handle large amounts of data.

  2. 2013

    Agreement with Ipsos for the Adria region

    We created the first version of Dotmetrics system and approached the largest regional market research agency, Ipsos. Based on the pilot project we presented to them the agreement was made, and this was the start of our famous long-term cooperation.

  3. 2014

    First big funding

    As the workloads were piling up, ideas and needs progressed we found ourselves in need of some financial support to keep the project going. Help came to us from the Croatian IT company Infodom.

  4. 2015

    Start of official measurement in Croatia

    This was a really good year for us. Our system was all grown up and ready to collect. Ipsos made all the necessary arrangements with media and agencies and we started official measurement in our home country - Croatia

  5. 2016

    Slovenia, Bosnia and Herzegovina, Serbia

    As Dotmetrics proved his value on home ground, other countries followed Croatia's lead. Bosnia and Herzegovina, Serbia and later Slovenia joined our measurement system.

  6. 2019

    Getting that UK tender

    Good news travels fast. After only three years and petabytes of data collected and classified we competed as a subcontractor of Ipsos at UKOM’s contest for an official measurement system for the UK media and won.

  7. 2021

    Start of UKOM project

    Looking forward

Your success is our success

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Development of this website is co-financed by European Union funds from the European Regional Development Fund. Click here for more information.