A few words about us
DotMetrics Audience is a big data site centric audience measurement system with daily data delivery. We
track users at a device level through a combination of fingerprinting and cookies, which enables precise
Unique users calculations. Collected data is unaggregated and at disposal in raw format. This level of
granularity gives our users endless opportunities – to slice and dice data in any way.
Giving access to data of such granularity, significantly impacts the media planning process – enabling media
planners to know exactly what impact addition of a certain website might have for their reach figures. This
is used by media planners both to decide on which websites to include to an existing media plans, or which
websites can be excluded, without significant impact on the overall effectiveness of the campaign.
Aleja Lipa 1b
10 000 Zagreb